Knowledge center
How can we help?
Official guides for buyers and organizers — from your first bid to running a professional auction.
Getting started
4Running auctions
4Creating Your Auction
The Auction Builder has been designed to guide you through the creation of a professional auction step by step.
Managing Your Auction
Once your auction has been published, your role shifts from preparation to active management.
After the Auction
The auction does not end when bidding closes.
Best Practices for Successful Auctions
The most successful auctions are rarely the result of a single exceptional horse.
Horse profiles
1Payments
2Your website
1Legal
4Platform Terms of Use
The terms that govern every account and the use of the platform.
Standard Auction Terms
The per-auction legal framework — resolved and pinned for every published auction.
Privacy Policy
How personal data is collected, used and protected.
Cookie Policy
The cookies the platform uses and how to control them.
For buyers
6Registering and Verifying Your Account
To protect both buyers and organizers, some auctions require participants to complete a verification process before they are allowed to bid.
Understanding an Auction
Every auction on AOS follows a clear and transparent structure.
How to Bid
Bidding on AOS is designed to be simple, transparent and secure.
Automatic Bidding
Automatic Bidding is one of the most powerful features available on AOS.
Winning an Auction
If you are the highest valid bidder when the auction closes and any applicable Reserve Price has been met, you become the successful buyer of the Lot.
Collecting Your Horse
Once payment has been successfully completed, the final stage of the transaction is the collection or delivery of your horse.
