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Create your auction.
Like the majors do.

Create, manage, promote and monetize professional horse auctions — a premium landing page, real-time bidding and secure payments. Live in minutes, not months.

Your auction. Your brand.

A white-label microsite that carries your name, your colors and your conditions — not ours.

Individual seller

Sell one exceptional horse with a landing that does it justice.

Professional organizer

Multi-day events, live and online auctions, sponsors and streaming.

From first click to live auction in five minutes

No waiting for the big houses. No technical team. One guided flow from idea to a published, branded auction.

01

Tell us what you're selling

One horse or a full catalog — the assistant adapts to you and never asks for what you don't need.

02

Add your horses

Pedigree, results, photos, videos and the Veterinary Repository. Create new profiles or reuse horses from your stable.

03

Pick your format

Timed online, live or hybrid. Smart defaults for increments, reserves and anti-sniping.

04

Publish your landing

A premium auction page at your own clean URL — comparable to a major international house.

Pay only when you sell.

Simple, transparent pricing

€50per horse published
1.5%commission on the hammer price — only when the horse sells

No subscriptions. No hidden fees. You only pay when you publish — and when you sell.

Everything included.

No modules, no add-ons, no surprises.

Premium microsites

Editorial landing pages that look designed, not generated.

Five languages

English, Spanish, German, French and Italian — out of the box.

Your legal terms

Your conditions, commissions and policies on every sale.

Media library

Photos, videos, X-rays and certificates in one place.

Adaptive catalogues

Sport horses, foals and embryos — profiles adapt to what you sell.

Live bidding

Real-time bidding with proxy bids, anti-sniping and instant updates — live on every auction today.

Your auction. Your brand. One platform to run it all — from catalogue to closing bid.

Questions? Answers.

Still have a question?

A real person answers — usually within one business day.

Talk to us

Your next auction deserves better.

Stop selling exceptional horses with ordinary tools.