Why should I use AOS instead of selling privately?
AOS allows you to create a professional auction under your own brand, reach more qualified buyers, generate competitive bidding and centralize the entire sales process in one platform.
Even if you only wish to sell a single horse, an auction can be an effective alternative to traditional private sales.
Can I create an auction with just one horse?
Yes.
AOS supports auctions of any size, from a single horse to large international collections.
Many organizers use AOS to auction individual horses that would not normally be accepted by traditional auction houses.
Do I need legal knowledge to organize an auction?
No.
AOS provides a complete legal framework, including Platform Terms, Standard Auction Terms and Compliance Declarations.
You only configure a small number of commercial and legal parameters specific to your auction.
Can I use my own branding?
Yes.
Your Organizer Website can be customized with your own logo, colours, banners and brand identity while maintaining the professional AOS structure.
Can I use my own domain?
Yes.
Depending on your subscription plan, you may use an AOS subdomain or connect your own custom domain to your Organizer Website.
Can I edit my auction after publishing?
Certain information can still be updated after publication.
However, core commercial and legal settings should only be modified when appropriate in order to preserve transparency and fairness for buyers.
How are buyers verified?
AOS supports identity verification, payment verification and additional approval workflows, depending on your auction settings.
You decide which verification requirements apply to your auction.
How are payments managed?
Payments are processed through secure integrated payment providers.
The payment status is tracked automatically within your dashboard, allowing you to monitor every transaction from purchase to completion.
What happens if a buyer does not pay?
The procedures for non-payment are defined in your Auction Terms and applicable law.
Depending on the circumstances, you may cancel the transaction, offer the Lot to another buyer or relist the horse.
Can international buyers participate?
Yes.
AOS has been designed for international auctions.
Buyers from different countries can register, complete verification and participate, subject to the applicable laws and any restrictions established by the Organizer.
Can I organize different types of horse auctions?
Yes.
AOS has been designed to support auctions for all equestrian sectors, including sport horses, racehorses, foals, embryos, breeding stallions, broodmares and other equine categories.
Can I reuse horse profiles?
Yes.
Once created, horse profiles remain in your library and can be reused, updated and assigned to future auctions without having to recreate them.
Can I add sponsors?
Yes.
You can include sponsors in your Organizer Website and in individual auctions, depending on your configuration.
Sponsors can receive branded visibility throughout the auction experience.
Where can I find help?
If you need assistance, visit the AOS Help Center or contact our support team through the support channels available within the Platform.
Final Note
Our goal is to help you build a successful, professional and trusted auction business.
Every feature in AOS has been designed to simplify the auction process, reduce administrative work and allow you to focus on what matters most: presenting exceptional horses to qualified buyers around the world.